Skip to content
About SBR

We are Stockholm Business Region

SBR, Stockholm Business Region, is the City of Stockholm's business and destination company. We work to ensure that Stockholm is one of the world's most attractive regions for people, companies, meetings and events.

An Image of Stadshuset

We work for an attractive Stockholm for

01
Two people sitting close together on the quay, one resting their head on the other’s shoulder, with water and boats in the dusk light.Photo: Anna Hugosson
Two people sitting close together on the quay, one resting their head on the other’s shoulder, with water and boats in the dusk light.Photo: Anna Hugosson

People

Together with our partners, SBR spreads awareness of Stockholm – all we are and all we have to offer. In our city, everyone – visitors, Stockholmers and newcomers – can enjoy world-class restaurants and experiences, accessible nature and archipelago, and an open, equal society with progressive values.

Person in a checkered jacket and beanie carrying a wooden crate in front of a flower shop with plants and flowers displayed on the sidewalk.Photo: Ulf Leide

Businesses

Stockholm has a sustainable and innovative business climate that can compete with the largest cities in the world. At SBR, we maintain a constant dialogue with all actors in the business community – both public and private – to constantly drive development forward and jointly market our region's unique advantages to the world.

Dark silhouettes of a crowd in front of a stage with bright colored lights and a DJ performing.Photo: Oskar Scheller

Meetings and events

Stockholm's mix is unique: we have not only a wide range of facilities, but also high-quality accommodation and well-functioning infrastructure (digital and physical). Meetings and events contribute jobs and tax revenues, but also create joy, pride and cohesion for those living in the city. At SBR, we work with the entire process of attracting events and large meetings, so that Stockholm remains a city where things happen – all year round.

A warm winter sunset over central Stockholm, with snow-dusted rooftops in the foreground, the water and skyline in the distance, and the City Hall tower silhouetted against the glowing sky.

Collaborations

Stockholm Business Region collaborates with several municipalities in the region to jointly strengthen the business and tourism industries. Through platforms such as Stockholm Business Arena and Stockholm Archipelago, we can reach wider, share knowledge and create more opportunities for companies and destinations throughout the Stockholm area.

Photo: Björn Olin

Stockholm Business Alliance

A collaboration to attract foreign investment, to market the region internationally and to improve business service in the municipalities' exercise of public authority.
Read more about Stockholm Business Alliance Stockholm Business Alliance
Photo: Henrik Trygg/Stockholm Archipelago

Stockholm Archipelago

A long-term regional collaboration project with the aim of creating conditions for a stronger tourism industry in the Stockholm archipelago all year round.

General information about Stockholm

Stockholm Municipality

  • Population: 984 748

  • Land area: 187,21 square kilometres

  • Disposable income (average): EUR 36 860 (2021)

  • Employment rate (15-74 years): 69,9% (2022)

  • Higher education (25-34 years): 48,2% (2022)

Stockholm County

  • Land area: 187,21 square kilometres

  • Disposable income (average): EUR 36 860 (2021)

  • Higher education (25-34 years): 48,2% (2022)

STOCKHOLM BUSINESS ALLIANCE

  • Population: 4,2 miljoner

  • Municipalities: 55