Tools and resources
To help you tell the story of Stockholm, we provide a range of communication tools. These resources are designed for partners, businesses, and organisations who want to represent the city and the region in international and local contexts.
An inspiring Stockholm across all channels
Communicating Stockholm should be simple. That is why we provide materials such as copy and images that can be used freely by anyone wishing to help strengthen the city’s image. By making these resources easily accessible, we lower the barriers and ensure that Stockholm is presented consistently, attractively, and inspiringly—regardless of the channel.
Tools and resources
Playbook Stockholm
A comprehensive brand platform with messages, stories, and visual assets.
Media bank – images and video
High-quality images and videos that you can use freely in your marketing.
Visit Stockholm’s event calendar
Reach local, national and international visitors with your event.
City of Supporters
Access toolkits and templates for specific initiatives and campaigns centred on city hosting and hospitality.