Hospitality

Strengthen your business through the events of the city

Stockholm is filled with congresses, concerts, and events all year round. For you as an entrepreneur, this means a flow of new customers and collaborations – every week. On this page, you will find tools and links to events, guides, and campaign materials that help you seize these opportunities – and strengthen your hosting.

A large rainbow flag is carried by participants during a pride parade in an urban setting, surrounded by spectators and modern buildings.

Photo: Yanan Li

Tailor your offers

Staying updated on what is happening in Stockholm makes it easier to act at the right time. When you know which concerts, trade fairs, or sporting weekends are planned, you can adapt your opening hours, offers, and marketing, inform customers and guests about what is going on, or create unique experiences that suit that specific audience.

Restaurants can develop event menus, hotels can package their stays, and shops can plan campaigns when more visitors are moving in the area. Tailored offers and experiences at the right time can strengthen the customer experience, loyalty, and sales. Every customer encounter is an opportunity to represent both your brand and the city.

Welcoming

How to strengthen your hosting

With a personal and professional welcome
By showing pride in Stockholm
With knowledge of the city's offerings and events

We can help you

Free tools and material

International meetings and events

Explore upcoming international congresses, trade fairs and major public events taking place in Stockholm.

Guide to Stockholm

Visit Stockholm provides information on sights, activities, excursions, and shopping

Current events

Find concerts, exhibitions, trade fairs, and other major events in Visit Stockholm's event calendar

Campaign material

Download images, logos, and other campaign material – and adapt it to your business.

Stockholm Media Bank

Spice up your content with free images and videos.

Photo: Stockholm Business Region

Stockholm City of Supporters

Take advantage of the power of events and contribute to a collective hosting. This is how you become part of the overall experience surrounding events.

More events