Stockholm City of Supporters
When Stockholm takes centre stage for major events, new opportunities are created for the city, businesses, and organisations. Stockholm City of Supporters shows how you can harness the power of events and contribute to a collective hospitality that strengthens Stockholm's international position. Further down the page, you will find ready-to-use toolkits to download for events in Stockholm. This material is updated continuously with new themes.
Photo: Oskar SchellerA collective hospitality that strengthens Stockholm
Every major event in Stockholm leaves an impact far beyond the arenas. When people gather, new meetings, ideas, and demands for experiences and services arise – creating opportunities for those operating here.
Stockholm City of Supporters brings together companies, associations, organisers, and Stockholmers in a collective host role for the city’s major events and championships. For you, this means the chance to become part of the overall experience, reach new target groups, and gain visibility in a context defined by engagement and international attention.
As an actor in Stockholm, you contribute to the city's attractiveness. By engaging in this host role, you can develop your business, strengthen your brand, and create new collaborations – while Stockholm continues to grow as an event city. When we join forces for the city's events, we build more than just a momentary celebration – we build a better Stockholm, for today and the future.
Activation/Toolkits
Stockholm Loves Innovation
Stockholm blends science, creativity and entrepreneurship into a global innovation hub.
Stockholm Loves Gaming
Stockholm has one of the world's most competitive ecosystems for video games and creative development.
Stockholm Loves Equality
Stockholm is, and shall continue to be, an open and welcoming city with room for everyone.
Stockholm Loves Music
As a city of music, Stockholm attracts artists and talent from all over the world with its impressive music scene.
Stockholm loves running
Every year, Stockholm welcomes thousands of runners from across the globe to iconic events.
The importance of events
- Business and growth opportunities for the city's stakeholders
- New and increased employment opportunities
- Stockholm develops as a visitor destination and host city
Do you want to know more about how to participate?
Watch the film about Stockholm City of Supporters
Photo: Stockholm Business RegionTogether we make the city flourish
We are now harnessing the energy born from championships and events – where dreams, meetings, and emotions come to life. When the spotlight is on Stockholm, we flourish. Together, we create a city where businesses grow, creativity flows, and pride is felt. For the next generation of dreams and grass stains.
- Strengthens the city's appeal and international position
- Creates pride and engagement among Stockholmers
- Drives collaboration between the city, business community, and voluntary sector
- Contributes to growth, innovation, and new opportunities
- Makes Stockholm a more open and welcoming city
- 4 out of 5 Stockholmers believe it is important that major events are organised in Stockholm.
- 2 out of 3 Stockholmers feel a sense of pride in the city when major events take place in Stockholm.
Become part of a collective host role
Photo: Oskar SchellerPhoto: Oskar SchellerBusinesses
As a business in Stockholm, you can benefit from the increased demand that events create. By adapting offers, opening hours, or activities, you can attract new customers and strengthen relations with existing ones.
Photo: Fond & FondAssociations and Federations
For associations and organisations, events are an opportunity to be seen, engage, and grow. You gain the chance to reach new audiences and strengthen Stockholm’s civil society.
Photo: Stina BengtssonOrganisers
As an event organiser, you make it possible for Stockholm to host major events and championships. The city offers support and advice regarding permits, venues, marketing, and transport.
Photo: Ola EricsonAdministrations and City Companies
You lay the foundation for a functioning host role through service, infrastructure, safety, and communication, contributing to the overall experience for residents and visitors alike.
Photo: Stockholm Business Region