Stockholm in figures

Visitor trends in Stockholm

Stockholm Visitor Insight gathers data on how Stockholm’s visitor industry is developing – from guest nights and flight passengers to visits at museums and attractions. Through the collaboration between the city and over 50 destinations, companies and organisations gain a clearer picture of how the destination is changing over time.

Two people walking arm in arm along a path lined with blooming cherry trees, seen from behind in a park setting.

Photo: Anna Hugosson

A comprehensive view of the visitors

Stockholm Visitor Insight provides an overview of how tourism in Stockholm is developing based on various indicators, including registered overnight stays, air and sea passengers, and the number of visits to museums and attractions. The information is collected monthly and is based on both public statistics and data from partners.

Four young adults stand relaxed against a warm orange wall in sunlight, leaning and smiling toward the camera on a city sidewalk.

A collaboration that strengthens the destination

As a partner, you contribute monthly data and in return gain access to all the information collected on the platform. This data makes it possible to compare development over time and discover trends within Stockholm’s visitor industry – for both the public and private sectors.

Photo: OnceUponAJourney/StockholmLGBT

See visitor trends in Stockholm

Explore statistics on everything from hotel nights to museum visits. A large part of the data is available to everyone and does not require a partnership.

Open Stockholm Visitor Insights