Campaigns and inspiration
Together, we position Stockholm internationally and nationally. Stockholm Business Region continuously runs marketing campaigns and initiatives. Here you will find both current campaigns and previous initiatives.
How we have strengthened the image of Stockholm together
Here are some examples of successful campaigns and initiatives led by Stockholm Business Region. Together, they demonstrate how we—through clear target group adaptation and collaboration—have succeeded in strengthening the image of Stockholm and reaching the right audience with the right message.
Photo: Henrik TryggStockholm, 30,014 islands of possibilities.
Inspiration
Stockholm Line Up
Highlights Stockholm's position within music and cultural events.
Stockholm – The Open City
An open, welcoming and inclusive society where everything is accessible to everyone.
The Secret Formula of Stockholm
To convey the image of Stockholm and our unique DNA, we featured three international talents who shared their feelings for the city.
Welcome to Swiftholm
A creative campaign linked to Taylor Swift's visit to Stockholm.
Stockholm Impact Days
An annual event that brings together actors within the impact sector.
Stockholm Hockeyfest
Showcases Stockholm as an open and welcoming host city in connection with the 2025 Ice Hockey World Championship.
Photo: Oskar Scheller