Market and communicate

Campaigns and inspiration

Together, we position Stockholm internationally and nationally. Stockholm Business Region continuously runs marketing campaigns and initiatives. Here you will find both current campaigns and previous initiatives.

Hands holding a microphone under bright stage light, with dark background and blue highlights.

Photo: Fond & Fond

How we have strengthened the image of Stockholm together

Here are some examples of successful campaigns and initiatives led by Stockholm Business Region. Together, they demonstrate how we—through clear target group adaptation and collaboration—have succeeded in strengthening the image of Stockholm and reaching the right audience with the right message.

Photo: Henrik Trygg

Stockholm, 30,014 islands of possibilities.

Our ongoing international brand campaign is inspired by Stockholm's unique geography—a capital built on islands, where city and nature meet to create the city's rhythm.

Inspiration

Previous campaigns

Stockholm Line Up

Highlights Stockholm's position within music and cultural events.

Stockholm – The Open City

An open, welcoming and inclusive society where everything is accessible to everyone.

The Secret Formula of Stockholm

To convey the image of Stockholm and our unique DNA, we featured three international talents who shared their feelings for the city.

Welcome to Swiftholm

A creative campaign linked to Taylor Swift's visit to Stockholm.

Stockholm Impact Days

An annual event that brings together actors within the impact sector.

Stockholm Hockeyfest

Showcases Stockholm as an open and welcoming host city in connection with the 2025 Ice Hockey World Championship.

Photo: Oskar Scheller

Use our toolkits

Do you need images or copy for a major event? We have compiled toolkits within several of Stockholm’s areas of strength, free to use in your communications.