Strategic Business Forum

Raoul Hasselgren, with a background in the Swedish Food Academy, will open the forum and provide a strategic perspective on the development of the industry. A limited number of decision-makers in the hotel and hospitality industry will then gather to work concretely on what drives profitability in a changing industry. The focus is on identifying what limits the outcome and translating it into clear decisions that strengthen the business going forward. The forum may also be supplemented with additional perspectives from several well-known players in the industry.